ServiceTitan pricing: plans, costs and who it suits

It's Tuesday morning and you have three trucks out. One tech is at a no-cool call that turned into a condenser replacement, one is stuck behind a water heater install that ran long, and the third keeps calling in because the schedule on the whiteboard doesn't match what the office texted him. Somebody at the supply house told you ServiceTitan fixes all of this. Before you sit through a demo, you want a straight answer on ServiceTitan pricing.

The short version is that ServiceTitan tells you what's in each plan and not what it costs. Everything about the plans below comes from ServiceTitan's pricing page, which I checked on September 28, 2026. Look at it again before you sign anything, because vendors change these pages.

How much does ServiceTitan cost?

ServiceTitan does not publish a price. Every plan on its pricing page has a "Request Pricing" button instead of a number, and the page describes the model as per-technician pricing "designed to fit your business and goals, at any size."

So the honest answer to "how much is ServiceTitan" is that you find out on a sales call. You'll see figures for ServiceTitan price per technician floating around on review sites and forums. I'm leaving those out, because ServiceTitan doesn't confirm them and I can't check them. The page also says nothing about a free trial, onboarding or implementation fees, or contract length, so put all three on your list of questions.

Here is the page as it read when I checked:

Because it is billed by the tech, the thing that moves your bill most is headcount. When you get the quote, ask two things: who counts as a technician (an apprentice who rides along? an install crew lead?), and what happens to the price when you add a truck in March and drop one in November.

What each ServiceTitan plan includes

The three plans stack. Each includes what the one below it has, and here's the list from the plan cards:

Starter covers the office side: taking the call, booking it, putting it on the board, sending the tech, and billing when the job is done. The pricebook is included from the bottom tier.

Essentials adds estimates your techs build on a tablet in the customer's kitchen, plus payroll. For a shop where techs present repair-or-replace options on site, mobile estimates is the line that matters.

The Works adds the pieces a shop needs once it runs on maintenance agreements and pays techs on commission: memberships you can shape, commission tracking, and deeper reporting.

ServiceTitan add-ons

The pricing page also points to a set of separate "Pro" products, none with a price listed: Marketing Pro, Contact Center Pro, Pricebook Pro, Fleet Pro, Scheduling Pro, Dispatch Pro, Field Pro (formerly Sales Pro), and a virtual voice agent for answering calls. If your demo leans on any of these, ask whether it's in the plan you're being quoted or billed on top.

Who ServiceTitan suits

Reading the plan list, ServiceTitan is built for a shop with a real office: dispatchers, a CSR on the phones, techs who sell on site, and an owner who wants reports on close rates and membership counts. The site lists HVAC, plumbing and electrical among the trades it serves.

If that's you, ServiceTitan is worth the demo. If you're an owner-operator with two or three trucks and a spouse doing the books at night, you may be paying per tech for features nobody in the building will open. For comparison, Jobber and Housecall Pro both publish their prices, and I broke those down too.

What a smaller shop can automate before ServiceTitan

When a shop owner tells me they're "looking at ServiceTitan," there's usually a short list of specific problems behind it, and a lot of that list can be handled with the tools they already use:

1. Missed calls. When nobody can pick up, the caller gets a text within a minute with your shop name and a question about the problem. Their reply goes to your phone. That's the missed-call text back setup.
2. Leads scattered everywhere. Website forms, Google Business Profile messages and texts all land in one list with the name, address and problem filled in, so nobody has to retype them.
3. Quotes that go quiet. When a replacement quote goes out, a plain follow-up goes out three days later and again a week after that, until someone answers or you mark it dead.
4. Knowing where the week stands. A Monday message with quotes out, jobs booked and money owed, pulled from the software you already have.

That's the kind of setup I build for HVAC contractors and other trades. Builds start at $500 one-time, then a flat monthly from $99 after an included run-in period, and you can cancel. If your shop has grown to the point where dispatch and memberships are the real bottleneck, a platform like ServiceTitan may be the right call, and I'll tell you that.

What stays with you

No software decides whether a twenty-year-old furnace gets repaired or replaced. Your tech looks at it, and you set the price. When a customer is angry about a callback, you call them. You know which longtime customers want to hear from you directly and which ones are fine with a text. Automation takes over the reminders and the retyping, and you keep the decisions.

Questions

Does ServiceTitan publish its prices?

No. On September 28, 2026, all three plans on ServiceTitan's pricing page showed "Request Pricing" in place of a price.

How does ServiceTitan charge?

Per technician, according to its pricing page. The page doesn't say how a technician is defined, so ask on the call.

What is the difference between ServiceTitan Starter, Essentials and The Works?

Starter covers dispatching, scheduling, call booking, invoicing and the pricebook. Essentials adds mobile estimates and payroll. The Works adds advanced reporting, commission tracking and customizable memberships.

Does ServiceTitan have a free trial?

The pricing page doesn't mention one. It offers pricing on request.

If you want a second opinion before the demo, or want to see which parts of your week could run on their own with the tools you already pay for, book the free 20 minute process audit.