← All posts

Zapier pricing 2026: every plan, task tier and overage

2026-10-23 · 9 min read

Rather not build it yourself? We build the automation on your tools and keep it running. Get it built for me→

It's Tuesday, and the office manager at a small service company has spent the morning building her first Zap. A web form lead now lands in a spreadsheet, the owner gets a text, and the customer gets a thank-you email. The 14-day trial ends Friday. Before she enters the company card, she wants a straight answer to one question: what will this cost every month once the rest of the office starts asking for Zaps of their own?

This post covers Zapier pricing for that office: every plan, the price at each task tier, what counts as a task, what happens when you run over, and how to estimate your own bill before you pick a tier. Every number comes from Zapier's pricing page, which I checked on October 23, 2026. Zapier changes its plans often, so look again before you buy.

Zapier pricing at a glance

Plan Billed monthly Billed yearly (per month) Tasks per month Seats
Free $0 $0 100 1
Professional from $29.99 from $19.99 750 to 2,000,000 1
Team from $103.50 from $69 2,000 to 2,000,000 25
Enterprise Quote only Quote only Annual task limit, set with sales Unlimited

The page says yearly plans are billed "at 33% off the monthly rate." New accounts get a 14-day free trial of Professional, and you don't need a credit card for it. Enterprise prices aren't published, and neither is anything above 2,000,000 tasks a month. For both, Zapier sends you to sales.

Price at each task tier

Zapier prices Professional and Team by the number of tasks you buy each month. Here's the lower half of the table, where nearly every small business lands:

Tasks per month Pro, yearly Pro, monthly Team, yearly Team, monthly
750 $19.99 $29.99 n/a n/a
1,500 $39 $58.50 n/a n/a
2,000 $49 $73.50 $69 $103.50
5,000 $89 $133.50 $119 $178.50
10,000 $129 $193.50 $169 $253.50
20,000 $189 $283.50 $249 $373.50
50,000 $289 $433.50 $399 $598.50
100,000 $489 $733.50 $599 $898.50

The tiers keep going on the page, up to 2,000,000 tasks at $3,389 a month for Pro billed yearly. If your business needs anything near that, you're no longer pricing a small tool, and a different setup probably makes sense.

One detail that catches people: on Free, Pro and Team, the task allowance resets every month, even if you pay for the year up front. Tasks you don't use in October don't roll over into November.

What each plan includes

Free Professional Team
Zap steps Two-step only (one trigger, one action) Multi-step Multi-step
Premium apps No Unlimited Unlimited
Webhooks No Yes Yes
Filters and Paths No Yes Yes
Formatter No Yes Yes
How often Zaps check for new data Every 15 minutes Every 2 minutes Every minute
Shared workspace and app connections No No Yes
Support None listed Email, plus live chat from the 2,000-task tier Email, live chat, priority

Free works for exactly one kind of job: when this happens in one app, do one thing in another. The moment you want a lead to go to a spreadsheet and text you, you need Pro. Filters are on Pro too, and so is any app Zapier marks as premium. That's why most businesses that stick with Zapier end up on Pro.

Team mostly buys you sharing. If two people in the office need to build or fix the same Zaps and share the app logins behind them, that's what Team is for. With one person maintaining everything, Pro with more tasks costs less.

What counts as a task

This is the part that decides your bill. According to the page:

  • A task is counted "whenever Zapier successfully completes a unit of work for you." Failed actions don't count.
  • Triggers don't count. Neither does Zapier checking for new data.
  • Zapier's built-in tools don't count either. The page lists Formatter, Paths, Filter, Delay, Looping, Sub-Zap, Digest, Storage, Tables and Forms.
  • Some actions count as more than one task. The page gives two examples: one Zapier MCP tool call counts as 2 tasks, and each block of Code by Zapier runtime past the included allowance counts as 1.
  • Every Zap on the account draws from one shared pool.

In plain terms, you pay for each action step that does something in another app: adding a row, creating a contact, sending an email, sending a text. The trigger that starts the Zap is free, and so are the steps that only shape or route data.

Zapier's built-in language-model steps are priced by model tier and charged per step. The main pricing page doesn't publish the rate for each tier, and the rates page it links to returned an error when I checked. If you plan to use those steps on every lead, ask Zapier for the rates before you size your plan.

How to estimate your own bill

Count the action steps in each Zap, multiply by how often it runs in a month, and add up the results. Here's a worked example for a small service business with four ordinary Zaps:

Zap Steps that count Tasks per run Runs per month Tasks per month
Web form lead Spreadsheet row, CRM contact, text to owner, email to customer 4 150 600
New booking Confirmation email, spreadsheet row 2 120 240
Day-before reminder Reminder text 1 120 120
Invoice paid Thank-you email, spreadsheet update 2 80 160
Total 1,120

That's past the 750-task tier, so this business lands on the 1,500 tier: $39 a month billed yearly, or $58.50 billed monthly. Add two more steps to the lead Zap and you're close to the edge of that tier as well.

Two habits keep the count down. Put a Filter right after the trigger, so spam form fills and test bookings stop before they reach a step that costs a task. And don't loop over every line item on an invoice when one summary step does the same job.

If you're still deciding whether Zapier is the right tool at all, I worked through that question in is Zapier worth it. For the same math on the two main competitors, see Zapier vs Make and n8n vs Zapier.

What happens when you run out of tasks

It depends on a pay-per-task toggle in your account. With it off, "usage stops once you reach your task limit, until the next cycle." Your Zaps just stop. A lead that comes in on the 28th sits there until the month resets, unless someone happens to notice.

With it on, your Zaps keep running and each extra task is billed at an overage rate. The page puts that rate at 2.5 times the base task rate on monthly plans and 1.25 times on yearly plans, and says pay-per-task "costs about 3× more on a monthly plan than on an annual one." There's still a ceiling: usage stops at 3 times your task subscription even with the toggle on. On the 750-task tier, that's 2,250 tasks.

Here's my reading of the math, assuming the base rate is your tier's price divided by its tasks (the page doesn't spell that part out). On the 750-task Pro tier billed monthly, the base rate is about 4 cents a task, so overage runs about 10 cents a task. Billed yearly, the base is under 3 cents and overage is a little over 3 cents. If your volume swings from month to month, that gap is a good reason to pay yearly.

The add-ons billed separately

Two newer Zapier products don't come out of your task pool:

Add-on How it's billed Price on Zapier's page
Agents Activities, not tasks Free includes 400 activities a month; Pro starts at about $33.33 a month billed yearly and includes 1,500
Chatbots By number of chatbots Free includes 2; about 5 for about $13.33 a month and about 20 for about $66.67 a month, billed yearly; custom past 20

Neither one is needed for the lead, booking and invoice Zaps above. They matter only if you plan to put a chat assistant on your site through Zapier.

What stays with a person

Whatever tier you pick, Zapier only moves data between your apps. Someone in the office still has to:

  • Decide what the thank-you email says and who gets the lead text.
  • Read the lead and call the customer back. A row in a spreadsheet isn't a reply.
  • Check the Zap history every week or so. When a connected app renames a field, a Zap can keep running and quietly write blanks, or fail every time, and a failed action doesn't count as a task, so it won't show up on the bill.
  • Watch the task count as the business grows, so a busy month doesn't stop the Zaps before anyone notices.

Before you pick a tier, settle who owns the Zaps when the person who built them gets busy. Over a year, that question matters more than the price difference between two tiers.

If you'd rather not run it yourself

Sometimes a $20 or $39 Zapier plan and an afternoon of setup is the right answer, and I'll say so when it is. When the workflows matter more than that, I build them and keep an eye on them. For a freight forwarder, I set up intake for quote, import, export and general inquiries, so each request arrives sorted instead of landing in one shared inbox. Builds start at $500 one-time, then a flat monthly from $99 after an included run-in period, cancellable. More on how that works is on the business automation page.

If you want a second opinion before you pick a tier, book the free 20 minute process audit. We'll count the tasks your week actually needs and decide whether that's a Zapier plan, a small build, or both. Book it here.

08 / Start here

Tell us the task. We build it and keep it running.

Tell us what you use today and we'll reply within one business day with what it would take. $500 to build, 30 days of monitoring included, then $99/mo. Cancel the monthly anytime.

Email

pgorski@newfacedesign.com

Phone

+1 (773) 627-2176

Based in

Chicago area

Working with clients everywhere

Skip the form: grab a 20 minute slot.

Open the calendar →