GlossGenius pricing 2026: plans, card fees and add-ons
2026-10-28 · 7 min read
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It's Tuesday at a four-chair salon. One stylist books on her own app, another keeps a paper book, and the front desk is a shared phone that rings while everyone has foils in. You've decided to put the whole team on one system, and GlossGenius keeps coming up because people say the price is simple. Before you move your book, you want to know what GlossGenius pricing actually comes to once you add card fees, payroll and the extras.
I checked GlossGenius's pricing page on October 28, 2026. Every number below comes from that page. Pricing pages change, so look again before you sign up.
GlossGenius pricing at a glance
GlossGenius has two sets of plans: three for beauty and wellness businesses and two for med spas and aesthetics practices. There's no free plan. Every plan has a 14-day trial with no credit card.
| Plan | Monthly billing | Annual billing (per month) | Who it's for, per the page |
|---|---|---|---|
| Standard | $28 | $24 | Businesses just starting out |
| Gold | $56 | $48 | Businesses up to 9 staff |
| Platinum | $168 | $148 | Teams of 10 or more, unlimited team members |
| Practice Essentials (med spa) | $168 | $148 | Aesthetics practices that need essential EMR tools |
| Practice Advanced (med spa) | $298 | $248 | Practices with unlimited providers |
Annual billing saves 14% on Standard, Gold and Practice Essentials and 12% on Platinum and Practice Advanced. The page also says there are no contracts.
Standard covers the basics: a custom booking website, unlimited client notifications, email and text marketing, inventory and retail, packages and memberships, and the point of sale. Gold adds forms and waivers, Google booking and reviews, an automated waitlist, time tracking, and room and resource management. Platinum adds team goals and analytics, custom commissions, Google marketing analytics and 2,500 marketing texts.
The comparison table also lists a 500 text credit allowance, and I couldn't tell from the page which plan it belongs to. If you send promotional texts, ask how many each plan includes before you pick one.
What the subscription costs for a real salon
GlossGenius prices by plan, not by chair, so team size decides which tier you need. Here's the subscription alone, from the published rates:
| Setup | Plan | Billed monthly | Billed annually |
|---|---|---|---|
| Solo stylist or esthetician | Standard | $28 per month | $24 per month ($288 a year) |
| 4 to 9 staff | Gold | $56 per month | $48 per month ($576 a year) |
| 12 staff | Platinum | $168 per month | $148 per month ($1,776 a year) |
| Gold salon with a second location | Gold x 2 | $103.60 per month | $88.80 per month |
The last row uses the page's multi-location rule: "Each additional location is charged the plan price, at a 15% discount." So a second Gold location costs $47.60 a month billed monthly.
The tier jump matters more here than with per-seat tools. A salon with nine people pays $56. Hire a tenth and the page puts you on Platinum at $168. If you're near that line, ask how GlossGenius counts staff before you hire.
GlossGenius card fees and payouts
On Standard, card fees pass the subscription fast. At 2.4%, $1,200 in card sales a month costs $28.80, before the 15 cents per transaction.
| Fee | What the page says (Oct 28, 2026) |
|---|---|
| In-person card payments | 2.4% + $0.15, per the FAQ |
| Card-not-present payments | The rate didn't display on the page when I checked |
| Online invoicing | 2.9% + $0.30 |
| Same-day payouts | Free, Monday to Thursday |
| Instant payouts | Extra 1.8% fee, available any day |
| Tap to Pay | The FAQ says GlossGenius doesn't charge extra for it |
The in-person rate comes from the FAQ. The rate fields in the pricing table itself didn't load. The rate has also changed since I first looked at this page in September for my Vagaro alternative post. Get both card rates in writing before you switch.
Two quick examples using the published rates:
- An $80 cut paid by card at the chair costs $2.07 in processing.
- Pulling $1,000 out instantly on a Saturday costs $18. If you wait for a free same-day payout on a weekday, it costs nothing.
The add-ons
The page lists these outside the plan price:
| Add-on | Price on the page |
|---|---|
| Payroll | $40 per month plus $6 per seat |
| Reception (answers calls and texts, books into your calendar) | $50 per month |
| HIPAA compliance | Listed in the FAQ as a free add-on |
| Buy now, pay later | Extra fees, no rate listed |
| Advanced med spa package | Not priced on the page |
Payroll for a six-person team comes to $76 a month. A Gold salon billed annually that adds payroll for six and Reception pays $48 + $76 + $50, or $174 a month, before any card fees.
If you're comparing booking tools, I broke down the others in Fresha pricing, Vagaro pricing and Mindbody pricing.
What GlossGenius handles on its own
On every plan you get online booking, client notifications, a booking site, and taking payments. From Gold up, you also get forms and waivers, a waitlist and Google booking. GlossGenius offers free data transfer from your old system, which matters if your client notes are the most valuable thing you own.
What a small salon still does by hand
The software books whoever reaches it. Most of the hand work happens before the booking and after the visit:
- A new client calls while you're mid-color and gets voicemail. Reception at $50 a month is GlossGenius's answer. A text back from your own number within a minute, with your booking link, is another.
- A client leaves without booking her next appointment, and nobody notices for ten weeks. I covered the trade-off in rebook at checkout vs a rebooking text.
- Gold includes Google reviews, but someone still decides who gets asked and when.
- Rebook rate, new clients by source and no-shows by stylist all sit in reports someone has to open. A short Friday summary on your phone is easier to keep up with.
Automating around GlossGenius without moving up a tier
Most of that list can be covered with a few small pieces next to the plan you already have:
- A missed-call text back from the salon's number with your GlossGenius booking link.
- A rebooking text timed by service, so a cut and a color don't share one schedule.
- A review request the evening of the visit, sent only to clients who didn't flag a problem.
- A Friday summary of new clients, rebooks and no-shows.
Builds start at $500 one-time, then a flat monthly from $99 after an included run-in period, cancellable. For a solo chair on Standard, GlossGenius's own Reception add-on may be the simpler choice. For a team that's paying for the jump to Platinum just to get more marketing texts, a small build next to Gold can cost less. More on how this works for salons is on the salon and med spa automation page.
What stays with a person
Some of this shouldn't be automated. A color correction or a filler consult needs a person who can say no. A regular who no-shows once should hear from you before she gets a fee notice, and waiving it is your call. So is squeezing someone in at 6:30 because her daughter's wedding is Saturday. The texts and the weekly counting can run on their own. The judgment calls stay with you and your team.
Before you move your book
If you're pricing GlossGenius, or you're already on it and the phone still eats your afternoons, book a free 20 minute process audit. We'll look at where bookings slip in your week and whether the fix is an add-on or a small build next to the plan you have. Book it here.