Ideogram Vector 1.0: what it is, pricing and how to use it
2026-10-23 · 4 min read
Ideogram Vector 1.0 is Ideogram's first model that outputs SVG files instead of pixels. You can type a prompt and get back an editable vector, or upload a JPEG, PNG or WEBP and have it converted. It works in the Ideogram app and through the API, where a generated SVG costs $0.13 to $0.32 and converting an image costs $0.10.
What Ideogram posted
The launch came from the company account on October 22. @ideogram_ai opened with "Today, we're introducing Ideogram's first vector model," and said it makes clean, editable SVGs with smooth gradients and sharp typography, or turns any image into a scalable vector. The post included a 96-second demo video and passed 300,000 views in its first day.
The most useful demo came early the next morning from @higgsfield_ai, which used Ideogram Vector to take "one logo through a century of redesigns." According to their post, each version came out as a clean SVG, the simplest at 12 paths and 4 KB. The path count is the part I care about. Plenty of AI image tools can draw a nice logo, but they hand you a PNG, and someone has to trace it by hand before a sign shop or print vendor can use it. An SVG with a dozen paths skips that step: you can recolor it, blow it up to billboard size, or send it straight to a vinyl cutter.
What Ideogram Vector does
Ideogram's model page lists logos and branding, print and merch, illustrations, lettering, and labels and stickers as the main uses. There are two workflows:
| Workflow | What you give it | API price per SVG |
|---|---|---|
| Text to vector, low | A prompt | $0.13 |
| Text to vector, medium | A prompt | $0.16 |
| Text to vector, high | A prompt | $0.20 |
| Text to vector, high + references | A prompt plus reference images | $0.32 |
| Image to vector | A JPEG, PNG or WEBP up to 50 MB | $0.10 |
Those are the API prices from Ideogram's own page. The page does not say how many app credits a vector uses or which subscription plans include it, so check the app before you assume it's in your current plan.
How to try it
In the app
On the model page, click "Create a vector" to start from a prompt, or "Vectorize an image" to convert a file you already have. Ideogram's own sample prompts lean toward logos, like a bold, modern logo in rounded block letters in orange, green, blue and pink on a cream background. If you run a small business, a more useful first test is your own logo:
- Upload your current logo, even if it's a blurry JPEG from an old website, and vectorize it.
- Open the SVG in Illustrator, Figma, Inkscape or Canva and check that the shapes come apart cleanly and the text is legible.
- Change one brand color and export it at sign size to see if the edges hold up.
Through the API
The Generate SVG reference uses a multipart POST to https://api.ideogram.ai/v2/svg/generate/ideogram-vector-1 with your key in an Api-Key header and a prompt field. The call returns a generation_id that you poll for the finished file, or you can pass a webhook_url and have the result posted to you. Before spending anything, add ?dry_run=true: you get a price quote back and nothing is generated or billed. The vectorizer uses /v2/svg/vectorize/ideogram-vector-1 and has a mode setting: simple for fewer shapes, detailed to keep fine detail, or auto to let the model choose.
My read
I like that this model does one narrow job. Most image launches this month, Canva Craft and Nano Banana 2.1 among them, compete on photo quality and text rendering. Ideogram is competing on the file you get back, which is the thing that matters if you've ever paid a designer to redraw a logo.
I'd hold off on trusting the quality claims, though. So far they all come from Ideogram or from partners promoting it, and I haven't found any independent tests of path counts or how well the lettering survives. My guess is that converted images will still need some cleanup in an editor. If you need exact geometry, you can also have a coding model write the SVG for you, as the Claude Opus 5.5 art-from-code examples showed.
Still, at ten cents a conversion, trying it costs almost nothing. A print shop or sign company could push a folder of customer artwork through the API overnight and have someone review the results in the morning.
What this means for your business
The AI tools that pay off for small businesses tend to fit into a step you already do, like cleaning up customer artwork before it goes to print. If you want to know where a tool like this would save your team real hours, New Face Design's free process audit maps your workflow and points out the steps worth automating first.