Boulevard pricing 2026: plans, per-location cost, add-ons
2026-10-29 · 8 min read
Rather not build it yourself? We build the automation on your tools and keep it running. Get it built for me→
It's Tuesday at a med spa with two injectors, two estheticians and a front desk of one. The booking tool you have now was fine when it was just you. Now the front desk is copying consult notes into a second app, texting reminders from her own phone, and keeping a paper list of who wants an earlier slot. A friend who runs a bigger spa in Naperville swears by Boulevard, and you want to know what Boulevard pricing actually comes to before you sit through a demo.
I checked Boulevard's pricing page on October 29, 2026. Every number below comes from that page. Boulevard was running "fall pricing" for new customers when I looked, so the prices on two plans were marked down, and the page didn't say when the offer ends. Look again before you sign.
Boulevard pricing at a glance
Boulevard has four plans. Three have a published price, and Enterprise is quote-only. Prices are per location.
| Plan | Price on the page (Oct 29, 2026) | Normal price shown | Who it's for, per the page | What's included |
|---|---|---|---|---|
| Essentials | $143/mo for 1 location | No promo | Small teams with simple operations and a single location | Up to 5 providers (bookable calendars), 250 free texts, 1,000 free email blasts, 50 GB storage |
| Premier | $234/mo per location | $293 | Growing businesses with 1 or more locations | Everything in Essentials, unlimited professionals |
| Prestige | $328/mo per location | $410 | Businesses with 1 or more locations, marked "Most Popular" | Everything in Premier, the Forms add-on, 2,500 free texts, 10,000 free email blasts, 100 GB storage |
| Enterprise | Not published, "Book a consultation" | Large, complex operations | A bespoke plan with APIs and enterprise integrations |
The page has a Monthly and Annually toggle with "Save 10%" next to it. The text I could read didn't say which billing the prices above reflect, and it didn't list the annual figures. Ask which one you're being quoted.
The page doesn't mention a free plan or a free trial. It offers a demo.
What Boulevard costs for a real salon or med spa
Boulevard prices by location, so your provider count only matters at one line: the sixth bookable calendar. Here's the subscription alone, from the published prices:
| Setup | Plan | At the fall promo price | At the normal price shown |
|---|---|---|---|
| Solo esthetician or a team of up to 5 providers | Essentials | $143/mo | $143/mo |
| 6 to 15 providers, one location | Premier | $234/mo | $293/mo |
| Same team, needs intake and consent forms | Premier plus Forms | $299/mo or more | $358/mo or more |
| Same team, forms included | Prestige | $328/mo | $410/mo |
| Two locations on Premier | Premier x 2 | $468/mo | $586/mo |
Forms is listed at "starting $65 per month per location," so treat the Premier plus Forms row as the lowest it could cost. Prestige includes Forms and ten times the free texts, which is where the jump starts to make sense for a med spa that sends a lot of messages.
The line to watch is the sixth provider. Hire a fifth esthetician and you're still on Essentials at $143. Add a sixth bookable calendar and the page puts you on Premier, which is $234 at the promo and $293 without it. If you're close to that number, ask how Boulevard counts providers before you hire, and whether a room or a device counts as a calendar.
The add-ons on the page
| Add-on | Price on the page (Oct 29, 2026) |
|---|---|
| Messages and text marketing | No setup cost, billed on texts sent and received each month; no per-text rate shown |
| Automated campaigns | "Free to send, only pay for results"; no amount shown |
| Email blasts past your free allowance | $0.01 per email |
| Forms | Starting at $65/mo per location (included in Prestige) |
| QuickBooks | $45/mo per location |
| ePrescribe | $45 per prescriber, unlimited support staff |
The text allowance is the one I'd ask about first. Essentials and Premier include 250 free texts, and the messaging add-on is metered with no rate published. The page doesn't say whether appointment reminders and confirmations draw from those 250 or are counted separately. If you send a reminder for every visit, get that answer before you pick a plan.
Boulevard's features page also lists a new receptionist feature that answers calls, helps clients book and takes down leads around the clock. I didn't see a price for it on the pricing page.
Card fees and hardware
Boulevard doesn't publish its card processing rate on the pricing page. What the page does say:
- You need to buy the Boulevard Duo point of sale to take payments. Its price isn't listed on the pricing page.
- A program called Offset lets you share card costs with clients: "your clients pay a 3% fee on credit card transactions, and you pay just 1%." Whether passing a fee to clients is allowed, and how it has to be disclosed, depends on your state and your card network rules, so check before you turn it on.
- Boulevard offers discounts based on your current processing volume. Bring your current merchant statement to the demo.
- Funds "usually reach your bank account after 2 business days."
Get the card rate in writing, both in person and online. One percentage point on a $150 facial is $1.50 a visit, and you can't compare Boulevard with GlossGenius or Vagaro on price until you have it.
Questions to ask on the Boulevard demo
Copy these into your notes before the call:
- Are the prices on the page monthly or annual billing, and what's the annual figure for my plan?
- When does the fall promo end, and what does my price become at renewal?
- Is there a contract term, a setup fee, or a cancellation fee?
- What's the card rate in person, online, and for card on file?
- What does the Duo cost, and do I need one per room or per front desk?
- Do reminders and confirmations count against my free texts? What's the per-text rate after that?
- How do you count providers? Does a laser room or a shared treatment room count as a calendar?
- What does the receptionist feature cost, and which plans can use it?
- What client data can you move over from my current system, and what stays behind?
The page's FAQ says an onboarding specialist sets up your locations, service menu and staff accounts, and that the onboarding team handles data migration. It also says "only certain data types may be available" depending on your old system. Ask for that list by name.
What a small team still does by hand
A booking platform books whoever reaches it. The hand work sits before the booking and after the visit:
- A new client calls during a treatment and gets voicemail. Either the receptionist feature or a text back from your own number with your booking link has to catch her before she calls the next spa.
- A website consult request lands in a shared inbox, and nobody replies until the end of the day.
- A client leaves without booking her next visit. I compared the two ways to catch that in rebook at checkout vs a rebooking text.
- Your no-show and late-cancel policy needs to reach clients before anyone misses an appointment. There's sample wording in my no-show policy post.
- New clients, rebooks and no-shows by provider are in reports someone has to open.
Automating around Boulevard without moving up a tier
If you're on Essentials or Premier and the gaps are mostly messages, a few small pieces next to the plan can cover them:
- A missed-call text back from the spa's number with your Boulevard booking link.
- A same-minute reply to website consult requests, with the booking link and one question about the treatment.
- A rebooking text timed by service, so a facial and a filler appointment don't share one schedule.
- A Friday summary of new clients, rebooks and no-shows on your phone.
Builds start at $500 one-time, then a flat monthly from $99 after an included run-in period, cancellable. If Boulevard's own add-ons already cover what you need at a price you're happy with, use them. One system is easier to run than two. A small build makes sense when the only reason to move to Prestige is the text allowance. There's more on how this works for salons and spas on the salon and med spa automation page.
What stays with a person
Plenty of this shouldn't be automated. A client asking whether she's a good candidate for a treatment needs a provider who can say no. A regular who misses once should hear from you before she gets a fee notice, and waiving it is your call. A complaint after a peel deserves a phone call from you. Reminders and the weekly counting can run on their own. Deciding who gets an exception stays with you and your team.
Before you book the demo
If you're pricing Boulevard, or you're already on it and the front desk still spends her afternoons on the phone, book a free 20 minute process audit. We'll look at where bookings slip in your week and whether the fix is a plan change, an add-on, or a small build next to what you have. Book it here.