Thryv pricing 2026: plans, contract terms, what you'll pay
2026-11-06 · 9 min read
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It's Tuesday, a little after one. You're eating lunch in the truck when a Thryv ad reminds you that you've been meaning to fix two things: your Google listing hasn't been touched in a year, and your invoices still go out from a template on your laptop. The pricing page shows $99 and $399, which seems easy enough to compare. Then you notice that invoicing isn't listed on either plan.
This post covers Thryv pricing as Thryv publishes it: what each plan costs, what it includes, which charges sit on top, and how getting out of it works. Everything here comes from Thryv's own pricing page, Business Center page and terms and conditions, which I read on November 6, 2026. Pricing pages change, so look again before you sign.
Thryv pricing at a glance
| Product | Published price | Users | Best fit |
|---|---|---|---|
| Starter | $99 per month | 1 | One person who wants listings, review tools and a basic website |
| Signature | $399 per month | 5 | A small team that wants Yelp, social tools and a designed website |
| Custom | No price. "Talk to Sales" | Not stated | Anyone buying the Boosts add-ons as a larger package |
| Business Center | $185 per month, plus a $250 one-time onboarding fee | Not stated | The office side: CRM, calendar, estimates, invoices, payments |
The pricing page has a toggle that reads "Annual Save 15% Monthly." The version I read showed one set of prices and didn't say which billing setting they belonged to, so ask. On Signature, a 15% difference is about $60 a month.
What Starter and Signature include
The Starter and Signature comparison table is almost entirely about marketing. Both plans include:
- Listings management across 60+ sites
- Reputation management tools
- A generated website with SEO tools, and a local search landing page
- A marketing dashboard, competitor ranking and trackable phone numbers
- 24/7 chat support
Signature adds these:
- Yelp and Yelp Request a Quote
- A professionally designed website
- Social posting for 5 profiles, with a post calendar and comments dashboard
- Review acknowledgment
- Lead insights and competitor heatmaps
- 24/7 phone and email support
- An optional dedicated customer success manager in year one
The table also shows a $250 onboarding fee as waived, and it appears to sit in the Signature column. The check marks didn't come through cleanly when I read the table, so confirm any row your decision depends on.
Thryv doesn't publish a price for an extra user on either plan. That matters on Starter, because a second person in the office takes you past its single seat.
What isn't on that table
Texting, a shared inbox, invoicing, payments, online booking and a CRM are all missing from the Starter and Signature table. Some of them live in Business Center, whose page lists a CRM, calendar and appointments, a client portal, estimates and invoices, documents, payment processing, reporting and email marketing.
Thryv's page doesn't say whether Business Center is bundled with either plan, so I'd treat it as a separate line until a rep tells you otherwise. If it is separate, the sticker math looks like this. It's my arithmetic at the listed rates, and it leaves out payment processing, taxes and add-ons:
| What you buy | Per month | First year |
|---|---|---|
| Starter only | $99 | $1,188 |
| Business Center only | $185 | $2,470, with the $250 onboarding fee |
| Starter and Business Center | $284 | $3,658 |
| Signature only | $399 | $4,788 |
| Signature and Business Center | $584 | $7,258 |
I couldn't find two-way texting or a shared inbox on any Thryv page I read. That doesn't prove the product can't do it, but if you want Thryv so you can text customers from a business number, get a clear answer on that first.
The charges on top of the plan
Card processing is the one you'll see every month. Thryv's payments page lists 2.9% plus 30 cents per transaction, with rates as low as 2.2% if you qualify, so a $1,000 invoice paid by card at the standard rate costs you $29.30. The terms say plan rates don't cover optional services like online payment processing unless your package or invoice says otherwise.
The Growth Package puts your listings in front of searchers in up to five more nearby areas. Thryv doesn't publish a price for it. The Growth Package terms set a six-month minimum and make fees for the marketing program nonrefundable. They also add a "Media Management Fee" as a percentage of your media spend, and they don't say what percentage.
Boosts are add-ons for ads, brand, search and social. The pricing page says you can add them to Signature and Custom, and it gives no prices.
Then there's the call assistant. Thryv's tools page describes an assistant that answers calls you can't take, captures what the caller needs and creates a lead. If you're losing calls, this may be the most useful thing on the site. The page doesn't name a plan or a price, and the comparison table doesn't list it, so ask whether it's included.
How Thryv's contract and cancellation work
This is the part I'd read twice. These come from Thryv's general terms and conditions, effective September 18, 2026. Additional terms can apply to individual products, so check your order too.
| Topic | What the terms say |
|---|---|
| Length | Your initial period is "specified at the time of your Order" |
| Renewal | Annual terms renew for another year and shorter terms go month to month, unless you cancel at least 30 days before the current period ends |
| Early exit | Full refund if you cancel "within three (3) days of purchase" |
| After that | Give notice at least 30 days before your next period. Otherwise, no refunds except where the terms provide for them |
| When it ends | Termination takes effect "upon the expiration of your next Subscription Period after your notice is received" |
| Price changes | Fees won't change during your initial period. Increases take effect at renewal, with at least 30 days' notice |
| Promotions | When a promotion ends, you move to "then-current retail rates" |
| Free trial | The length is set in your order, and you can only use a free trial promotion once |
Two rows deserve extra attention. If you sign an annual term and miss the 30-day window, you're looking at another year. And the "When it ends" wording could mean paying through one more period after you give notice. Ask the rep to spell out your last billing date with an example, and if the contract is large, have your own attorney look at it.
Questions to send the rep
Copy this and fill in the name. Having the answers in writing makes the first renewal much easier.
Hi [name], before I decide on Thryv I need a few things in writing:
- Is the price you quoted billed monthly or annually, and how long is my initial term?
- Is Business Center included, or is it a separate charge? Does the $250 onboarding fee apply?
- What does an extra user cost?
- Can customers text my business number and get a reply from us? Is there a shared inbox, and is there a per-text charge?
- Is the call assistant included in this plan? If not, what does it cost?
- If I give notice on a specific date, what is my last billing date?
- What processing rate will I actually pay?
Who Thryv makes sense for
Thryv fits an owner who wants listings, reviews, social and a website in one product, and who cares more about marketing than about the office side. Most of what Signature adds over Starter is marketing tools and support, so that's what the extra $300 a month pays for.
It's a harder sell if your problem is calls going to voicemail and customers who never get asked for a review. Those are two small jobs. Thryv's automated reviews page says you create review request emails in Business Center, and the missed-call piece depends on what the rep tells you about the call assistant. I compared the other options in Podium alternatives, including where Thryv sits against Quo, Weave and Birdeye. If you want a system with more moving parts and don't mind running it, GoHighLevel pricing is worth a read.
What the smaller version looks like
If it's mostly those two jobs, you can keep your phone number and the tools you already have, then add the missing steps:
- Set up a missed-call text back on your existing number. The caller gets a text within a minute, and their reply comes to your phone.
- When a job is marked done, one text goes out a few hours later with your direct Google review link. One reminder follows a couple of days later, then it stops.
- Website form leads reach your phone right away, and the person gets a text confirming you have their request.
Until that's running, you can do the first step by hand. I wrote out what to say when you text back a missed call.
I build this kind of setup around what a business already uses. For a Chicago-area pool service company, that meant a website, Stripe payments, and lead capture and tracking. Builds start at $500 one-time, then a flat monthly from $99 after an included run-in period, and you can cancel. You won't get social posting or listings management from that, so if those are what you want, Thryv may be the better buy.
What stays human
Whichever way you go, a person should still answer the bad review, in their own voice. Quoting the job and deciding which long-time customer deserves a phone call are yours too. Software can send the first message and the reminder, and it can put the lead where you'll see it.
If you want a second opinion before you sign, book the free 20 minute process audit. I'll look at where your calls, leads and invoices go now and tell you whether Thryv, or anything else, is worth paying for.