DoorLoop pricing 2026: per-unit plans, minimums and fees

It's Tuesday at a property management office with about forty doors. Three tenants texted your cell about maintenance overnight, one left a voicemail about a lease renewal, and an owner wants to know why the March statement still shows a vendor bill as unpaid. The spreadsheet and QuickBooks setup made sense at fifteen units, but it doesn't anymore. DoorLoop keeps showing up in your search results with a per-unit price, and you want to know what DoorLoop pricing actually comes to for a portfolio your size before you book a demo.

I checked DoorLoop's pricing page on October 28, 2026. Every number below comes from that page. Where the page left something unclear, I say so. Pricing pages change, so look again before you sign.

DoorLoop pricing at a glance

DoorLoop has three plans. Each one is priced per unit, per month, with a monthly minimum.

The page has a Monthly and Yearly toggle with the line "Save up to 25% on Yearly!" The text I could read showed one set of prices and didn't say which billing period they belong to. Flip the toggle yourself and note both numbers. I didn't find a free trial on the page. It offers a free demo instead. I also found nothing about contract length, cancellation terms or an onboarding fee, so ask about all three on the demo.

The minimum decides the bill for small portfolios

Below roughly 75 to 80 units, you pay the minimum on every plan, and the per-unit price only starts to matter after that. The arithmetic, using the page's own figures:

• One: $199 divided by $2.50 is 79.6, so you pay $199 up to 79 units.
• Connect: $299 divided by $4.00 is 74.75, so you pay $299 up to 74 units.
• Multiply: $399 divided by $5.00 is 79.8, so you pay $399 up to 79 units.

So a 20-unit owner and a 70-unit manager on the same plan get the same bill. If you're small, compare the plans on what they include. The rate per door won't move your number.

The fees that change the real monthly bill

The comparison table on the page lists these per-use fees:

Two things weren't clear from the page text. It didn't say what one message credit buys or how often the credits reset. It also didn't say whether the $1.50 ACH fee falls on you or on the tenant. There's a row for passing payment fees to tenants, but it showed only a dash. Both answers change the math below, so get them in writing on the demo.

What 40, 70 and 150 units pay per month

Assume every tenant pays rent by bank transfer once a month, and you absorb the ACH fee. Plan price plus incoming ACH, nothing else:

The 150-unit figure for One assumes the $1.50 rate applies only to units past the first 100 (100 at $2.50, 50 at $1.50), which is how I read "$1.50 per unit above 100." Confirm that on the demo.

The 70-unit row is the interesting one. Once you're past about 67 units with nearly everyone paying by bank transfer, the free ACH on Connect covers the difference in plan price, and you get the Receptionist Agent with it. If you pass the ACH fee to tenants, or half your tenants still pay by check, One stays cheaper for longer. Screening at $35 is the same on every plan, so it doesn't change which plan wins.

If you're comparing DoorLoop with other platforms, I ran the same kind of numbers for Buildium pricing and AppFolio pricing. Buildium charges per rent payment differently on each plan, and AppFolio has its own unit minimums.

What the plans handle, and what's still on you

Connect and Multiply are where DoorLoop sells automation. The Receptionist Agent answers tenant texts, calls and portal messages, and the page says you set the rules for what the agent handles and what reaches you. Multiply adds agents for maintenance operations and lease renewals. On paper, that covers a lot of the Tuesday morning above.

What the page can't tell you is how those agents handle your portfolio. A few things to check before you pay $100 or more a month extra for them:

• Where tenant messages arrive today. If tenants text your personal cell and email whoever they last spoke to, an agent inside DoorLoop only sees what reaches the DoorLoop number and portal. Someone still has to move tenants over, and some never will. I compared the two intake routes in portal vs text for tenant maintenance requests.
• How it sorts the urgent call from the routine one. Ask for a demo with a real after-hours message: "water coming through the ceiling" against "the dishwasher is a little loud." Watch who gets woken up.
• What reaches the owner. None of the plans write the monthly note that stops an owner from emailing to ask how their unit is doing.

Automating around DoorLoop One instead of upgrading

If the minimum math puts you on One, you can cover most of what the upper plans add with a few small pieces next to it:

1. One intake number and inbox for tenants. Texts, voicemails and emails get transcribed, tagged by unit and urgency, and handed to you or entered as a work order.
2. An after-hours rule that rings your phone for words like leak, flood, no heat or gas, and sends everything else a reply saying when you'll get to it.
3. A renewal reminder sequence at 90, 60 and 30 days out, in your voice, that stops when the tenant answers. There's more on that in the post about lease renewals for property managers.
4. A short monthly owner update with rent collected and open work orders, sent without you typing it.

One includes full API access, according to the page, so these can read from and write to DoorLoop instead of living beside it. Builds start at $500 one-time, then a flat monthly from $99 after an included run-in period, cancellable. If Connect's agent turns out to handle your tenants well, upgrading may be the simpler choice, and I'll tell you that. The property management automation page has more on how I set these up for portfolios.

What stays with a person

A receptionist agent can answer "when is the plumber coming." It shouldn't decide who gets approved for a unit. That decision follows your screening criteria and the fair housing rules that apply to you. A tenant who lost a job needs a phone call before the third automated reminder. Waiving a late fee, sending a vendor at midnight or starting a formal notice are your calls. So is the conversation with an owner who's thinking about selling. Use automation for the sorting and the reminders so you have time for those conversations.

Before you book the demo

If you're pricing DoorLoop, or you're already on it and your phone is still busy all week, book a free 20 minute process audit. We'll look at where requests and rent are slipping and whether the fix is a higher plan or a small build around the one you have. Book it here.