Businesses in ChatGPT: how to claim your business
2026-11-10 · 5 min read
Businesses in ChatGPT is a new beta from OpenAI that lets a company claim its profile inside ChatGPT, correct its information, and see how often ChatGPT mentions it. You claim it in Business Hub, at chatgpt.com/business-hub or from the ChatGPT sidebar, and OpenAI lists no fee for claiming.
@OpenAI announced it on X today: "Claim your business, manage your information, and get insights on how people engage with you." The same post says eligible businesses can also build a Business Agent that answers customer questions. The full details are in OpenAI's announcement.
If you have ever wondered what ChatGPT tells people about your company, you can now look it up in OpenAI's own dashboard.
What you get
There are two parts, and they have different rules.
| Part | What it does | Who can use it |
|---|---|---|
| Business Hub | Claim and verify your profile, update key details, add a product feed with pricing and availability, view insights | Eligible businesses with a website, in markets where ChatGPT is available |
| Business Agent | A labeled chat, separate from ChatGPT's own answer, where your agent answers questions from your information | Eligible ecommerce and online service businesses in the United States |
The insights cover three things: mentions, website clicks, and "discovery topics," which are common themes in conversations where your site was cited. OpenAI says it does not share user conversations or Business Agent chats with businesses, and the numbers only appear once activity passes a threshold it has not published. A small business may see a blank where a metric should be. Developer Flavio Copes, who wrote a long launch-day walkthrough, points out that a blank is different from a zero.
How to claim your business
These steps follow OpenAI's setup guide as Copes describes it. I have not completed a claim myself yet, so expect small differences.
- Sign in to ChatGPT and open Business Hub from the sidebar, or go to chatgpt.com/business-hub.
- Search for your business by name and pick the matching listing.
- Confirm which ChatGPT account will manage it.
- Choose a verification method. Depending on the listing, you may be offered a code sent to the business phone or email, a DNS TXT record on your domain, or a Shopify connection.
- Wait for OpenAI's review. The decision arrives by email.
Copes says an approved claim is only the first gate. Publishing edits, connecting a feed, viewing insights and creating an agent also require an identity check through Persona, which can ask for a government ID and business registration details. Have those ready, and make sure the name and address match your official records.
Shopify merchants get a shortcut. They can connect a store from Business Hub or the Shopify admin, and the catalog comes along with it.
What the Business Agent can and can't do
The agent is grounded in what you give it: product details, policies, and your instructions. You preview it with real customer questions, then publish. OpenAI reviews agents when they are created and again on every update.
Reports differ on how far it can go. OpenAI's policy language says purchases, bookings and form submissions need an "approved feature." Copes says agents cannot complete purchases or bookings at launch, so those still happen on your website. I would plan for an agent that answers product questions and then sends the customer back to your site.
The policy also bars agents from claiming to be human, inventing facts, using false urgency, or pushing after a customer says no.
The catch for local service businesses
For now, the agent is for ecommerce and online service businesses in the US. Copes's guide says local stores and restaurants can claim an existing listing, US only. I could not find anything that says where plumbers, dentists or law firms land, and OpenAI says eligibility depends on industry, location and its own integrity checks. The quickest way to find out is to search for your business in Business Hub and see what it offers you.
There are two more limits. OpenAI says plainly that "claiming does not guarantee higher placement or sales," so claiming fixes what ChatGPT says about you and does nothing for where you rank. The dashboard also covers ChatGPT only. It tells you nothing about Gemini, Claude or Google's AI Overviews.
Where the money comes in
Claiming is free, but there is a paid layer next to it. A business can sponsor its agent and use it as the destination for ChatGPT Ads, with the placement labeled as sponsored. We covered the test version of that in ChatGPT's sponsored agents and Angi, and the ad rollout itself in ChatGPT ads reaching 31 more countries. Meta is working the same idea from the other side, as we wrote in Meta's Business Agent pricing.
My read: the free claim is worth twenty minutes for any business with a website. Wrong hours or a stale service list inside ChatGPT costs you customers you never hear about. The agent is a bigger decision, because it is only as good as the information behind it. If your prices and policies live in three places and disagree, the agent will pass those contradictions straight to customers.
That cleanup is usually where we start with clients. If you want a second set of eyes on your business information before you hand it to an AI, New Face Design's free process audit covers it.